Unlock Visibility in AI — with Generative Engine Optimization

1. What is Generative Engine Optimization?

GEO = SEO for AI Assistants

The goal is to get your website content referenced, recommended, or cited by AI tools when users ask relevant questions.

2. Key Strategies to Convert Your Landing Page for GEO

A. Content Structure Optimization (Most Important)

Section	GEO Optimization Tips
Main Headline (<h1>)	Use clear, fact-based titles (e.g., “Product for Home Applications”)
Paragraphs	Structure like Q&A or explainer format; lead with a point, support with facts
Subheadings	Use <h2>/<h3> with clear intent, such as “What services do we offer?”
FAQ Section	Add real questions with detailed, helpful answers
Use Data and Facts	AI favors credible, data-backed, and clear statements
Original + Structured Content	Use lists, tables, and bullet points that are easy to parse

B. Technical Enhancements

Task	GEO-Specific Actions
Schema Markup	Add FAQ, Organization, Product, Article schemas (JSON-LD)
Robots.txt	Ensure OpenAI, Perplexity, and Google-Extended are not blocked
Sitemap	Submit updated sitemap including your GEO-optimized landing pages
Crawlability	Ensure content is HTML-readable (not locked in images or JavaScript)

C. Content Style (Write for AI, not just humans)

Don’t Write Like This	Write Like This
“Welcome to our site!”	“State the product benefit directly: ‘This tool finds trade show leads via AI.’”
“We’re the best!”	“Provide data-backed claim: ‘Served 100+ clients; AI recommendation rate 85%.’”
“Contact us now!”	“Use a question or scenario: ‘Need AI recommendations? Check our GEO case studies.’”

Other tips:

• Use case studies and measurable impact
• Include context: who it’s for, when to use, and how
• Include location, certifications, or notable partners (AI loves specifics)

D. Bonus Tips to Increase Citability by AI

Tip	Explanation
Use FAQ Schema	Helps AI engines detect and display your content in Q&A formats
Write a strong “About Us”	Use factual, concise language to explain who you are and what you do
Include proprietary data or customer results	Makes your content more reference-worthy
Offer downloadable PDFs / Whitepapers	ChatGPT and Perplexity prefer linking to trusted documents

3. Example Original Landing Page

<h1>iPhone 15 Pro – Built for Performance, Crafted with Titanium</h1>

<p>Introducing Apple’s most advanced iPhone ever – the iPhone 15 Pro. Designed with aerospace-grade titanium, the all-new A17 Pro chip, and a powerful Pro camera system, it brings professional performance to your pocket.</p>

<h2>Top Reasons to Choose iPhone 15 Pro</h2>
<ul>
  <li>6.1-inch Super Retina XDR display for stunning visuals</li>
  <li>Lightweight titanium design with exceptional durability</li>
  <li>48MP Pro camera system for studio-quality photos and videos</li>
  <li>Blazing-fast Wi‑Fi 6E and 5G connectivity</li>
  <li>Up to 1TB of storage – enough for everything you do</li>
</ul>

<h2>Engineered for Professionals and Power Users</h2>
<p>Whether you’re a content creator, designer, or remote worker, the iPhone 15 Pro is built to help you do more. With industry-leading performance and enterprise-grade security, it’s trusted by professionals around the world.</p>

<h2>iPhone 15 Pro vs iPhone 15 – What’s New?</h2>
<p>The Pro model takes things further with the A17 Pro chip, a premium titanium build, ProMotion display, and an advanced camera system unavailable in the standard iPhone 15.</p>

<h2>Availability & Pricing</h2>
<p>iPhone 15 Pro is available worldwide at Apple Stores and authorized retailers. Starting at $999. Check local availability and offers.</p>

<!-- Structured Data Example (Product Only) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "iPhone 15 Pro",
  "brand": {
    "@type": "Brand",
    "name": "Apple"
  },
  "description": "Apple’s flagship smartphone featuring the A17 Pro chip, titanium frame, and 48MP Pro camera system.",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "999",
    "availability": "https://schema.org/InStock"
  }
}
</script>

3. Example Structure of a GEO-Optimized Landing Page

<h1>Apple iPhone 15 Pro – Advanced Mobile Technology for Professionals</h1>
<h2>What is the iPhone 15 Pro?</h2>
<p>
The iPhone 15 Pro is Apple’s latest flagship smartphone, featuring a lightweight titanium body, A17 Pro chip, and advanced camera system. It is designed for both personal and professional use across photography, mobile computing, and communication.
</p>
<h2>Key Features of iPhone 15 Pro</h2>
<ul>
  <li>6.1-inch Super Retina XDR display</li>
  <li>Titanium frame: strong and lightweight</li>
  <li>Pro camera system with 48MP main lens</li>
  <li>Supports Wi-Fi 6E and 5G</li>
  <li>Up to 1TB storage capacity</li>
</ul>
<h2>Use Cases</h2>
<p>
Ideal for professionals in photography, fieldwork, design, and those requiring secure mobile communication. Frequently adopted in business environments that demand performance, security, and seamless Apple ecosystem integration.
</p>
<h2>Frequently Asked Questions</h2>
<h3>Is iPhone 15 Pro suitable for business use?</h3>
<p>Yes. With its high-performance chip and security features, the iPhone 15 Pro is well-suited for enterprise use, especially in creative and tech industries.</p>
<h3>What makes the iPhone 15 Pro different from the standard iPhone 15?</h3>
<p>The Pro model includes the A17 chip, a titanium body, and enhanced camera and display features not available in the standard model.</p>
<h3>Where is iPhone 15 Pro available?</h3>
<p>The iPhone 15 Pro is available globally across Apple retail stores, online channels, and authorized resellers. Pricing and availability may vary by region.</p>
<!-- Structured Data Example -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "iPhone 15 Pro",
  "brand": {
    "@type": "Brand",
    "name": "Apple"
  },
  "description": "Apple’s flagship smartphone with A17 Pro chip, titanium frame, and pro camera system. Designed for professionals and creators.",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "999",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Summary

To convert any brand page (like Apple’s) into a GEO-optimized landing page:

1. Rewrite in a factual, answer-ready format
2. Add context, features, and use cases
3. Use structured data (JSON-LD)
4. Think: What would ChatGPT quote in an answer?
5. Ensure crawlability and regional signals